Contract Type: Permanent
Working Hours: Monday to Friday, 07:00 – 16:30
Job Title: Area Sales Manager
Reports To: Head of Sales
Location: Croydon Area
Job Overview
The Area Sales Manager is responsible for driving sales and market growth within an assigned geographic territory. The role focuses on managing existing customer accounts and growing sales within, generating new business, supporting contractors and retailers, and achieving sales / Margin targets for the company’s building supplies portfolio. The position plays a key role in expanding market coverage and ensuring strong customer relationships at the ground level.
Key Responsibilities
1. Sales & Revenue Generation
- Achieve monthly and annual sales targets
- Promote and sell our product offering within all market sectors within the construction industry
- Identify and develop new customers within the assigned area
- Ensure product availability across key outlets
2. Customer Management
- Maintain strong relationships with all customers to ensure competitive pricing accuracy and sales growth
- Monitor stock levels and coordinate replenishment with Head Of Operations
- Support dealers with promotions and merchandising
- Resolve customer complaints and service issues
3. Market Development
- Conduct regular market visits and competitor analysis
- Identify new project opportunities in residential and commercial sectors
- Expand distribution network in underserved locations
4. Reporting & Administration
- Submit daily/weekly sales reports on request
- Maintain accurate customer records
- Track outstanding payments and coordinate collections
- Provide sales forecasts and pipeline updates
Key Performance Indicators (KPIs)
- Sales volume and revenue achievement
- Territory coverage expansion
- New account acquisition
- Collection efficiency
- Product distribution width
- Market share growth
Qualifications & Experience
- 25 years of sales experience (preferably in building materials or FMCG)
- Strong negotiation and communication skills
- Knowledge of local construction market
- Willingness to travel extensively within assigned territory
Competencies
- Target-driven and results-oriented
- Strong relationship-building skills
- Good market awareness
- Self-motivated and proactive
- Basic financial and commercial understanding
Working Conditions
- Field-based role with designated office facilities
- Frequent travel and market visits
- Regular interaction with contractors, retailers, and distributors
Company Benefits
- 30 days holiday pro-rata (inc Bank holiday)
- Lunch provided
- 1 extra days holiday for birthday (non contractual)
- Bonus scheme in place
To apply, please submit your CV and Supporting Statement to [email protected], addressing the requirements in the job description.
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