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Government restrictions are starting to ease but the construction sector is still feeling the effects of the pandemic.
With the home improvement market booming after a year of reduced consumer spend, home owners have saved on meals out and holidays abroad, which means they are able to embark on those renovation projects they have been putting off. However, the demand fuelled by the booming domestic housing market, coupled with COVID and Brexit related materials delays, means prices are increasing and the supply chain is under more pressure than ever before.
Retailers are adapting to these unprecedented market conditions and are working hard to support their customers as best they can. South-East based business Edge Building Products are no exception. They have tackled the materials shortage by increasing order volumes and holding more products in-stock to avoid those longer lead times. They are committed to supporting their customer’s businesses and refining their buying strategy to meet the demand.
Kieran Napthine, Managing Director at Edge Building Products says, “The demand in the home improvement sector is fantastic. We’re seeing growth across all of our lines and the business is growing as a result, but we’ve had to adapt to this new market quickly to ensure we can still access the products we need.”
He continued, “Our main focus is the customer, and supporting their business. If the trade can’t get access to the products and materials they need, they can’t complete their project on time, which reflects poorly on their business.”
“To give our customers more confidence, we have reviewed our buying strategy and now hold more products in-stock to avoid long lead times. On top of this, we’ve invested more in marketing, to make sure our products are accessible and visible to new customers struggling to access the materials they need.”
“We know this year is going to continue to be a challenging one, as demand continues to surge and material prices increase, but we’re doing our very best to remain competitively priced and maintain high stock levels with as little disruption to our customers as possible”.